How to raise prices using email without backlash... and trigger a sales surge in the process
Learn the exact campaign formula I use to hike prices the right way — without hurting conversions or upsetting loyal customers

Raising prices is stressful.


Not just because you’re worried about losing customers…


You’re worried about unsubscribes. Complaints. Lower conversions.


Or worse: silence.


Most brands try to raise prices quietly to avoid these issues… or slap a warning on the site and call it a day.


BIG mistake.


At best, you miss out on a LOT of easy sales.


At worst… customers turn and run away.


There’s a right way to do this. A way that drives MORE sales, increases average order value, and makes customers feel good about prices rising.


Sound crazy? It’s not. I’ve done it multiple times — here’s the proof:


  • $23,690.41 over 4 emails to just 5,600 subscribers (pet health supplement brand). 
  • $7,042.75 over 3 emails to just 3,600 subscribers — for a non-consumable product (harder to create “stocking up” urgency for). 


And since then, I’ve refined the framework I use to be even more effective. Introducing...

The Perfect Price Hike Formula
In this course, you’ll learn my proven email campaign formula for raising prices the right way…

Turning a potential drop in conversions into a profitable, brand-building campaign.

Here’s what you’ll leave with:

 The psychological triggers that make price increases feel positive to your customers

My plug-and-play email structure (works for consumables, non-consumables, services, and subscriptions)

 A breakdown of real client campaigns — with commentary on why each email worked

 Strategies for handling objections, building urgency, and using price hikes as a conversion boost

 Real-world campaign teardowns so you can see how the whole thing fits together

You’ll leave with a clear, proven campaign you can send as soon as next week… Or any time you need to raise prices.
Here's how it works
1. Open the Perfect Price Hike Formula template

2. Fill in anonymized fields (like [PRODUCT NAME]) with your brand, products, and audience

3. Fill in any other spots to fit your brand, product, and audience

4. Upload to your email software and schedule
Why this works (and why many brands screw it up)
This framework taps into underlying human psychology that makes customers ready to buy... and ok with higher prices later.

That means things like:

  • "Contrast framing" to show why rising prices are GOOD
  • Transparency to gain customer trust and sympathy
  • Exclusivity to make customers feel special and get 
  • Social proof to strengthen trust even more
  • Urgency to drive last-minute sales

When you lead with value, frame the increase as part of your brand’s evolution, and use the right combination of emails...

Customers appreciate the honesty, buy like crazy, and look forward to buying again later at higher prices.

(In fact, a former client used this formula after we stopped working together, with some modifications, and without my help, to announce another price increase.)
Who is this for?
Two types of people will do well with this:

1. Agencies & Freelancers: Do your clients need to hike prices? No need to let them stress over what their customers will think. Deploy this campaign, show them why it works, surge their revenue, and blow their socks off.

2. Brand Owners/Managers and Growth Marketers: Need to raise prices to stay profitable? Use this campaign to make a burst of cash from your list now while priming customers to WELCOME rising prices. 

This strategy works especially well if you (or your client) have:

  • Loyal customers
  • Repeat purchase potential
  • Products with clear value or differentiators


But new customers will buy off it, too.


You don’t need a massive audience. You just need a smart message and a good structure. That’s what I’ll give you in this course.
How much does this course cost?

I’ve helped a few clients generate tens of thousands in sales from just one campaign with this formula.


Yet this course only costs you $117.


That's an absolute steal. I could charge a lot more.


But I want to make this an easy “yes”...


Especially for marketers and founders trying to figure out how to raise prices without killing their momentum (and make a flood of sales in the process).


At some point in the future, I may raise the price (wow, meta!).


Could be tomorrow. Or next month. Or next year.


Point is, you might as well get it now. The price is a steal given what it could do for your business should you need to raise prices.

What's included

A downloadable plug-and-play template


All the structural elements are there... just fill in your brand, product, and audience details. Plus, a video walkthrough featuring yours truly.


A downloadable, detailed bullet framework 


Learn each email's core elements (crucial for giving campaigns your own twist). Also comes with a video walkthrough.


"The psychology behind the formula" video lessons 


Learn the psychology behind the Perfect Price Hike Formula's "sales surge" and why this formula makes customers happy with price.


Real-world video breakdowns 


Watch me walk through real Perfect Price Hike campaigns I've run for clients, including downloadable Google Docs of each example campaign (use these as templates if you'd like).


LIFETIME ACCESS to everything


Get all current and future lessons, breakdowns, and other updates. Pay once, reap the benefits for life.

Why you need to buy The Perfect Price Hike Formula today

Your margins won’t stretch forever.


And trying to “sneak in” a price hike without a real strategy? That’s a missed opportunity.


With this campaign, you can:


  • Build goodwill
  • Trigger urgency
  • Generate a strong cash inflow
  • And actually make your customers thank you for the heads-up


So, you have two choices:


Skip this course, agonize over raising prices, and risk leaving thousands on the table or alienating your customers…


Or grab it now for just $117 and walk away with a proven price hike campaign ready to deploy.


Student Success Stories


Tina DeMarco

"Raising my prices had always been a stumbling block for me. I consistently underpriced and undervalued my work. When Bradley introduced this training, I jumped at the chance to learn how to raise my rates and feel good about it. Afterward I understood the true value of my services and gained the confidence to stand firm on my pricing. I finally learned how to handle pricing conversations with clarity and pride. Bradley is not only a master copywriter. He understands the mindset behind pricing and why raising our rates can be a genuine gift to the client.”

Just fill out your info below to get instant access now:

  • Customer
  • Payment

Contact information

Billing address

Perfect Price Hike AI Fast Track

Special one-time offer, get it for only $99 $49 - 50% off!
Want to write your entire price hike campaign in as little as 20-30 minutes?

You can do that with ChatGPT. In fact, one of the examples in the course... was written with ChatGPT (and then lightly edited).

I write a lot of copy with ChatGPT, and it's REALLY good when you know how to use it right.

The Perfect Price Hike AI Fast Track contains a few quick, no-frills videos showing you how to prime ChatGPT properly and get it to write the full thing fast... then edit and refine.

Add it to your order now by checking that checkbox in the top right corner of this section for 50% off - only $99 $49.

Payment information

You will not be charged for this purchase, but if you choose to make an optional purchase later, this card info will be used to complete that transaction!

Processing...

Perfect Price Hike Formula Course$117

  • Total payment
  • 1xPerfect Price Hike Formula Course$117
    -+

All prices in USD